All about Neeve
Seek, and you shall find, they say. But one way or another that didn’t quite work out for us when hunting down the perfect wardrobe essential. We looked, hunted, sought, but those perfect essentials were, well, nowhere to be found.
In the meantime, we saw how our male partners were having a ball throwing on awesome basics, one after the other, just like that. Be the change you want to see in the world, right? And so we took a leap of faith, and decided to make those wardrobe essentials we were so thirsty for ourselves.
And, well, long story short: here we are! Making it. Loving it. Wearing it. And selling it, so you can enjoy them too.
A best friends label
Neeve is an Amsterdam-based fashion brand established in 2019 by two lifelong friends Heleen Spruijt and Nadine Bronwasser. Nadine has been in the fashion industry for over two decades and Heleen has a creative background in television. They share a love for travel, art, music, fashion, socializing and the occasional hot yoga workout.
“We started Neeve because both of us missed a wardrobe essential. Every morning, we used to spend ages deciding what to wear. In contrast, our partners throw on a shirt in a blink of an eye and are ready to go. We wanted the same for us, and every other fashion-conscious woman who is constantly on the go: a shirt that you can wear all day, every day. But not just any average shirt. Something special.”
Brand identity: The Stone Twins
Campaign AW21/22: Packstudio